
As hard as I tried to avoid falling into the zombie craze, it didn't work. When I found out my grandfather was into The Walking Dead...I knew I had no choice but to see what the hype was all about. It happened. After just ONE WEEK of Netflix binge-watching, I am caught up to its current season and officially a die-hard Walking Dead obsessed fan. For those of you unfamiliar with The Walking Dead (and I'd assume there aren't many) is an American horror drama television series that follows a group of survivors who work together to confront an post-apocalyptic world overrun by zombies. It takes a while to get used to the gory slayings of over 100 zombies per episode but what is even more mind bending is that it does not matter if the zombie is man, woman or child, it must go because no matter what, it is a threat to the living. It's pretty disgusting...see for yourself:
Viewing The Walking Dead, the survivors justify these brutal killings because they consider how the zombies are just a mass of violent, hungry, crazed, half-dead people that they no longer consider humans. The survivors quickly and unconsciously rearrange their moral beliefs to make themselves comfortable with these horrible actions. As the show evolves, viewers themselves can see the initial discomfort each survivor had when they first took the initiative of killing to protect themselves and their group.
Hypocrisy is another case of cognitive dissonance. In 1991, Aronson, Fried and Stone conducted an experiment to see what occurs when a person adopts the role of a safe-sex educator but does not practice it themselves. They asked sexually-active undergraduate students to prepare a short speech on the importance of safe sex. They have two groups, a high mindful and a low mindful. Mindful insinuating whether they were cautious and practiced safe sex. At the end, participants were all offered the ability to purchase condoms. Over 80% of the members in the low mindful group ended up purchasing condoms, as opposed to those in the high (30-50%). This goes to show that those in the low group experienced more of a cognitive dissonance because they weren't "practicing what they were preaching". They were more likely to purchase condoms to reduce this dissonance and hope to change their sexual behavior.
Cognitive dissonance is practically unavoidable but there are ways to reduce the mental conflict. It helps us make valuable decisions and judgments. Many times, we do this unconsciously because we automatically seek consistency between our thoughts and behaviors. Whether it's finding the justification to kill hundreds of zombies or changing your habits, dissonance reduction is possible and very powerful.
Ashley Portorreal
Aronson, E., Fried, C., & Stone, J. (1991). Overcoming denial and increasing the intention to use condoms through the induction of hypocrisy. American Journal of Public Health, 81, 1636-1638.
Kelly, J. A., McAuliffe, T. L., Sikkema, K. J., Murphy, D. A., Somlai, A. M., Mulry, G., Miller, J. G., Stevenson, L. Y., & Fernandez, M. I. (1997). Reduction in risk behavior among adults with severe mental illness who learned to advocate for HIV prevention. Psychiatric Services, 48(10), 1283-1288.